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Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover - The Book Bundle
5 out of 5
by Claire Devoy
2 days ago
Absolutely thrilled I've found a book...
Absolutely thrilled I've found a book store that's cheaper than anywhere else and was delivered within the next 2 days of ordering.

Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover

by Nir Eyal Publisher: Portfolio Penguin
£13.31
SKU SNG17942 ISBN 9780241184837 Author

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5 out of 5
by Claire Devoy
2 days ago
Absolutely thrilled I've found a book...
Absolutely thrilled I've found a book store that's cheaper than anywhere else and was delivered within the next 2 days of ordering.

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Title in this Set:

Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover 

Condition:BRAND NEW
Format:Hardcover
ISBN:9780241184837

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.

IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.

‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast

*****

Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.

WHAT READERS ARE SAYING:

  • ‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’

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Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover 

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