Bigger results with less marketing. You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead; The exact tools and tactics you need to build a devastatingly effective marketing system; How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing...

Embark on a transformative journey with "Enhancing Your Leadership Skills," where you'll master the essentials of self- awareness and emotional intelligence, and tackle the complexities of global leadership. From crafting a clear vision and setting effective goals to honing your communication skills and making strategic decisions, this resource is your pathway to becoming a more impactful leader.

Marshall GoldsmithHabits are crucial for personal productivity. But we rarely work alone: achieving our goals depends on how well we work with others. And teams have their own habits that can accelerate - or block - success.In this essential handbook, productivity and teamwork expert Charlie Gilkey shows how to cultivate, implement and maintain the small habits that lead to big results for any team. From the Team Habits quiz, where you can identify the habits you need to build (or break) to a roadmap for putting them into practice, this book is full of clear, simple actions...