Bigger results with less marketing. You keep being told to do more marketing--more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead; The exact tools and tactics you need to build a devastatingly effective marketing system; How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing...

A compelling manifesto with the potential to change how we work and live, Work Rules! offers both a philosophy of the new world of work and a blueprint for attracting the most spectacular talent and ensuring the brightest and best prosper. The way we work is changing - are you

Without thinking about it, you engage in small talk almost every day.Whether you’re ordering lunch at a deli or you’re the plus-one at a party, you’re bound to have a moment when you’re face to face with someone.Some people navigate these situations seemingly without problems; others…not so much.With Kick-Ass Small Talk, you’ll learn how to communicate effectively—and painlessly! While small talk might seem trivial or uncomfortable, it’s actually a necessary skill for any adult. Not only does it help you connect to others, but it also helps you build confidence in social situations, which in turn improves your overall well-being. Inside, you’ll find....