The Four, Shoe Dog A Memoir by the Creator of NIKE, The Everything Store Jeff Bezos and the Age of Amazon 3 Books Collection Set
Description
The Four:
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?- Why does the stock market forgive them for sins that would destroy other firms?- And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
Shoe Dog A Memoir by the Creator of NIKE:
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
The Everything Store Jeff Bezos and the Age of Amazon:
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked.
Title
The Four, Shoe Dog A Memoir by the Creator of NIKE, The Everything Store Jeff Bezos and the Age of Amazon 3 Books Collection Set
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