Adam Alter Collection 3 Books Set Anatomy of Breakthrough (HB), Drunk Tank Pink

Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave....

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing....

Anatomy of a Breakthrough: How to get unstuck and unlock your potential 

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Irresistible: Why you are addicted to technology and how to set yourself free...

world is filled with addictive experiences: from social media and messaging, to rolling news and video streaming. Attention spans are decreasing as our time spent glued to our screens are increasing, negatively affecting our ability to relax, sleep, develop relationships and achieve meaningful goals. Psychologist Adam Alter provides insight into why explains the science behind why we can't seem to stop such behaviour and offers practical advice for using technology differently, in order to lead a happier life, and to set yourself free.