Skip to content
SAVE 5% OFF YOUR ORDER USING DISCOUNT CODE: SAVE5
SAVE 5% OFF YOUR ORDER USING DISCOUNT CODE: SAVE5

Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

by Bernard Marr Publisher: Kogan Page
You Save £2.02 (10%)
Original price £19.99
Current price £17.97
SKU VRT-2743 ISBN 9780749479855 Author

Description

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.

It shows you how to:

- define your strategic data assets and data audience
- gather the required data and put in place new collection methods

Title

Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Delivery 

Content


Reviews