Influence: The Psychology of Persuasion
by Robert B. Cialdini Publisher: Harper Business
£99.99
SKU VRT-3448
ISBN
9780061241895
Author
Description
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Title
Influence: The Psychology of Persuasion
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