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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - The Book Bundle

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by Renee Mauborgne
SKU SNG13928

ISBN: 9780316396790

Publisher: Macmillan
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Condition: BRAND NEW
Format: Hardcover

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. 

9780316396790

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth 

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