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Influence, New and Expanded UK: The Psychology of Persuasion

Name: Influence, New and Expanded UK: The Psychology of Persuasion
Brand: Robert B Cialdini PhD
SKU: SNG16535
Price: 12.49 GBP
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by Robert B Cialdini PhD Publisher: HarperBus

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SKU SNG16535 ISBN 9780063138797 Author

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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

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Influence, New and Expanded UK: The Psychology of Persuasion

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