Malcolm Gladwell Collection 4 Books Set (David and Goliath, Blink, The Tipping Point, What the Dog Saw)

Description

David and Goliath :
A feel-good extravaganza, nourishing both heart and mind ... What unites the stories are the twin ideas that an advantage can sometimes be a disadvantage and that a disadvantage can sometimes be an advantage.

Blink :
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. 

The Tipping Point :
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

What the Dog Saw :
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

Title

David and Goliath,

Blink,

The Tipping Point,

What the Dog Saw

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