Seth Godin Collection 3 Books Set Practice, Purple Cow,This is Marketing Paperb
Description
The Practice: Shipping creative work
Creative work doesn't come with a guarantee. But there is a pattern to
who succeeds and who doesn't. And engaging in the consistent practice
of its pursuit is the best way forward.Based on the breakthrough
Akimbo workshop pioneered by legendary author Seth Godin, The Practice
will help you get unstuck and find the courage to make and share
creative work. Godin insists that writer's block is a myth, that
consistency is far more important than authenticity, and that
experiencing the imposter syndrome is a sign that you're a
well-adjusted human. Most of all, he shows you what it takes to turn
your passion from a private distraction to a productive contribution,
the one you've been seeking to share all along.....
Purple Cow: Transform Your Business by Being Remarkable
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How
do they achieve spectacular growth, leaving behind former
tried-and-true brands to gasp their last? The old checklist of P's
used by marketers - Pricing, Promotion, Publicity - aren't working
anymore. The golden age of advertising is over. It's time to add a new
P - the Purple Cow.Purple Cow describes something phenomenal,
something counterintuitive and exciting and flat-out unbelievable. In
his new bestseller, Seth Godin urges you to put a Purple Cow into
everything you build, and everything you do, to create something truly
noticeable. It's a manifesto for anyone who wants to help create
products and services that are worth marketing in the first
place.......
This is Marketing: You Can’t Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising. For the
first time Seth Godin offers the core of his marketing wisdom in one
compact, accessible, timeless package. This is Marketing shows you how
to do work you're proud of, whether you're a tech startup founder, a
small business owner, or part of a large corporation.No matter what
your product or service, this book will help you reframe how it's
presented to the world, in order to meaningfully connect with people
who want it. Seth employs his signature blend of insight, observation,
and memorable examples to teach you....
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Seth Godin Collection 3 Books Set Practice, Purple Cow,This is Marketing Paperb
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