10x Is Easier Than 2x, Profits Principles, Start Now 3 Books Collection Set - Non Fiction - Mixed Format

Titles in This Set:
10x Is Easier Than 2x (HB)
The Profits Principles
Start Now. Get Perfect Later.

Overview:
This carefully curated three-book collection brings together practical, high-impact guides for ambitious readers who want real, measurable progress in business and personal growth. The standout title, 10x Is Easier Than 2x, presents a counterintuitive growth framework co-authored by Dan Sullivan and Dr. Benjamin Hardy. It reframes exponential progress as a process driven by focus on four freedoms—time, money, relationships, and purpose—so as your time becomes more valuable, you can multiply earnings and impact with fewer moving parts. The hardback edition runs to a substantial 296 pages of actionable insights designed to be read, implemented, and revisited. The Profits Principles by Steven Briginshaw then translates that mindset into a pragmatic blueprint for building a thriving business around what you love, steering readers away from the time-for-money treadmill. Completing the trio, Start Now. Get Perfect Later by Rob Moore champions rapid action, iteration, and imperfect progress as the fastest path to lasting success. This multi-book set offers a complete toolkit for jump-starting growth today.

What Makes This Collection Special:
Together, these three books form a cohesive journey from high-level strategy to hands-on execution. 10x Is Easier Than 2x provides the overarching framework that frees you from endless tinkering by prioritising leverage and clarity. The Profits Principles grounds that framework in a practical, numbers-minded approach to profitability and sustainable growth—without sacrificing your freedom or joy in the work you do. Start Now. Get Perfect Later closes the loop with a bias toward action: launching sooner, learning faster, and refining continuously rather than waiting for perfect conditions. The result is a binge-worthy, confidence-boosting reading experience that fits the lives of busy founders, managers, and aspiring entrepreneurs, making it a compelling gift idea for BookTok fans, colleagues, or anyone ready to level up.

Books Included in This Collection:
10x Is Easier Than 2x
In this influential volume, Dan Sullivan—a renowned entrepreneur coach—and Dr. Benjamin Hardy share a practical case for why 10x growth is more accessible than it sounds. The authors outline a clear, repeatable approach to reframe goals, prune distractions, and design a life with greater freedom. Expect focused exercises, strategic prompts, and real-world examples that show how high-leverage decisions can compound into dramatic results over time. This hardback edition packs dense wisdom into approachable chapters, making it ideal for leaders who want to work smarter, not harder.

The Profits Principles
Steven Briginshaw draws on his background as a chartered accountant and business mentor to deliver concrete steps for building a profitable business you love. The book challenges the notion that success requires endless hours and offers a practical roadmap to automate and streamline operations, optimise pricing, and nurture a sustainable work-life balance. Readers will find checklists, actionable frameworks, and guidance rooted in experience—helping to move from feeling overwhelmed to confidently steering toward consistent profitability. This is a thoughtful companion to the 10x mindset, turning ambitious goals into repeatable, profitable outcomes.

Start Now. Get Perfect Later
Rob Moore, the UK‑based entrepreneur and best-selling author of Money, champions momentum over perfection. This book is a compact, candid guide to launching ideas quickly, testing assumptions, and iterating based on real feedback. Moore shares practical tips for reducing indecision, overcoming fear of failure, and building early traction so you can refine your product or service while it’s still fresh in the market. It’s a fast-paced read that rewards immediate action, making it a perfect counterpart to the more strategic volumes in this set.

Who This Set Is Perfect For:
Entrepreneurs, small-business owners, and professionals who want a proven path to faster growth without sacrificing balance or joy. It’s ideal for startup teams seeking a practical playbook, managers aiming to optimise profitability, and gift buyers looking for a premium, results-oriented collection. Readers who enjoy clear frameworks, real-world examples, and actionable steps will appreciate the way these three titles complement one another—providing theory, systemisation, and the courage to launch today. It’s also well-suited for BookTok enthusiasts and business students seeking reliable, implementable guidance from respected voices in entrepreneurship and personal development.

Key Benefits:

• Clear, repeatable growth framework that’s easier to apply than you might expect
• Practical steps to escape the time-for-money trap and regain freedom
• Action-first mindset that reduces analysis paralysis and speeds results
• Balanced approach to profitability, leadership, and personal fulfilment
• Cohesive reading journey from strategy to execution, ideal for teams and individuals
• Premium hardback edition that’s durable for frequent reference
• Valuable gift for founders, colleagues, or BookTok fans seeking tangible value
• Trusted voices from renowned authors with track records in coaching, accounting, and self-help

About the Author:
This set combines perspectives from four distinguished voices. Dan Sullivan is a renowned entrepreneur coach and founder of Strategic Coach, widely regarded for guiding business leaders toward transformative growth. He co-authored 10x Is Easier Than 2x with Dr. Benjamin Hardy, a psychologist and popular self-help author, bringing together strategic frameworks with behavioural insight. Steven Briginshaw contributes a practitioner’s lens as a chartered accountant and business mentor in The Profits Principles, translating ambition into actionable profitability. Rob Moore is a prominent UK entrepreneur and best-selling author known for Money and a string of practical business titles; he advocates rapid action and iterative learning to accelerate progress. Together, these authors offer a balanced blend of theory, systems, and real-world implementation that resonates with ambitious readers.

Why You’ll Love This Set:
If you crave a comprehensive, credible toolkit for growth, this three-book collection delivers. You’ll gain a strategic mindset, a practical profitability playbook, and a fearless launch cadence—delivered by authors with proven tracks in coaching, finance, and entrepreneurship. Owning the full set creates a coherent reading journey that reinforces momentum, supports decision-making, and enhances your library’s collector appeal. It’s a premium, gift-ready package for serious readers who want to turn ambitious plans into everyday wins.

Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.