Blue Ocean Shift, Deep Focus, Blue Ocean Strategy(HB) 3 Books Collection Set
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Description
Condition: BRAND NEW
Format: Mixed lot
Blue Ocean Strategy, Expanded Edition:(Hardcover)
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
Blue Ocean Shift:
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.
Deep Focus:
In Deep Focus: How to Achieve Success in a Distracted World, you’ll uncover the keys to cutting through the chaos and regaining control of your attention. In a world buzzing with notifications, emails, endless scrolling, and constant noise, this book shows you how to reclaim your time, sharpen your thinking, and pursue what truly matters.
Title
Blue Ocean Shift, Deep Focus, Blue Ocean Strategy(HB) 3 Books Collection Set
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