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Challenger sale, customer and to sell is human 3 books collection set

£24.99
SKU VRT-7461 ISBN 9789123675777

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Challenger sale, customer and to sell is human 3 books collection set. Description:- The Challenger Sale: How To Take Control of the Customer Conversation In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. To Sell is Human Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.

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Challenger sale, customer and to sell is human 3 books collection set

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