Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
by Simon Goode Publisher: Michael O'Mara
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SKU VRT-6432
ISBN
9781782436584
Author
Description
The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. The company's motto is 'nothing is impossible', and for the maverick and fearless Saatchi brothers, whose personalities and ambition shaped the company, chutzpah powered them on to commercial success. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into a remarkable success story and an unorthodox business.
9781782436584
Title
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
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