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Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories

by Simon Goode Publisher: Michael O'Mara
You Save £7.90 (40%)
Original price £20.00
Current price £12.10
SKU VRT-6432 ISBN 9781782436584 Author

Description

The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. The company's motto is 'nothing is impossible', and for the maverick and fearless Saatchi brothers, whose personalities and ambition shaped the company, chutzpah powered them on to commercial success. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into a remarkable success story and an unorthodox business.

9781782436584

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Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories

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