Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things - Non Fiction - Paperback
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Title:
Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
Condition: BRAND NEW
Format: Paperback
Overview:
Data Strategy by Bernard Marr is a practical, hard‑nosed playbook for turning data into real business value in a world where every company operates as a data business. Marr argues that data is not a by‑product but a primary strategic asset—and that most organisations leave vast opportunities untapped because they lack a clear data strategy. This paperback guides leaders through a step‑by‑step blueprint to define strategic data assets, identify the data audience, and establish the collection, governance and infrastructure needed to unlock value. Expect a clear framework for monetising data, from building the right data platforms to applying predictive analytics and machine learning. The book blends theory with real‑world examples from large organisations to illustrate how data strategies translate into smarter decisions, faster product iteration and new revenue streams. Illustrated with practical case studies from major players such as Walmart, RBS, Google and NASA, it shows how data can drive competitive advantage across sectors. For executives, data scientists and managers seeking a concrete path to data‑driven value, this is an indispensable companion.
What Makes This Book Stand Out:
What sets Data Strategy apart is its laser focus on action, not abstraction. Bernard Marr equips readers with a tangible language for talking about data—defining strategic data assets, data audiences and the governance layer required to sustain momentum. The book translates complex concepts into executable steps: how to gather the right data, how to design data collection practices, how to prioritise initiatives with measurable business impact, and how to structure teams around data capabilities. The emphasis on monetisation—turning data into revenue, savings and competitive advantage—gives this title a practical edge that distinguishes it from more theoretical texts. The inclusion of concrete, real‑world examples helps readers visualise the end game: a data‑driven organisation that makes smarter decisions at every level.
Who This Book Is Perfect For:
This book is a must‑read for senior leaders and decision‑makers who need to translate data into business outcomes: CEOs, COOs, CIOs, CMOs, data and analytics leaders, and strategy professionals. It’s equally valuable for heads of risk, product managers and IT executives looking to align data initiatives with corporate strategy. Students and professionals seeking a clear map of how to move from data collection to value creation will also find it highly relevant. If you’re leading a digital transformation and want a pragmatic framework that teams can rally around, Data Strategy outlines the playbook you’ll want in your corner.
Key Highlights:
- Clear framework for identifying and prioritising strategic data assets
- Practical steps to build data governance, architecture and infrastructure
- Roadmap to monetise data and drive measurable business value
- Accessible, real‑world case studies from global organisations
- Guidance on organisational design, skills, and culture for data maturity
- Actionable templates and concepts that can be deployed quickly
- Focus on the IoT and analytics landscape shaping modern business
- Concise paperback format suitable for busy executives and teams
About the Author:
Bernard Marr is a globally recognised futurist, author and strategic advisor known for translating complex data, AI and digital transformation concepts into practical business insights. He has authored more than 20 books on data, analytics and technology, with several titles hitting international bestseller lists and translations into numerous languages. Marr’s work spans corporate strategy, performance management and AI adoption, and he writes regularly for prominent outlets including Forbes. He runs Bernard Marr & Co, sharing guidance with leading organisations across industries. His expertise is grounded in an evidence‑based approach that combines case studies with pragmatic frameworks, helping leaders turn information into competitive advantage. This blend of accessibility and rigor makes Data Strategy a trusted resource for organisations aiming to profit from data.
Why You’ll Love This Book:
If you’re steering a business through data‑driven change, this book gives you a tangible, revenue‑oriented path. It isn’t just theory; it’s a practical toolkit for defining what data you need, how to collect it responsibly, and how to turn insights into decisions that move the needle. The emphasis on governance, infrastructure and capability development helps reduce risk while accelerating value creation. For teams building a data‑minded culture, Data Strategy is a trusted reference that clarifies roles, priorities and metrics, making it easier to secure buy‑in and execute with confidence.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
