Good Strategy/Bad Strategy & Key Strategy Tools 2 Books Collection Set
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Description
Titles in the Set:
Good Strategy/Bad Strategy
Key Strategy Tools
Condition: BRAND NEW
Format: Paperback
ISBN: 9789124352899
Good Strategy/Bad Strategy:
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
Key Strategy Tools:
Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.
About The Author:
Richard Post Rumelt (born November 10, 1942) is an American emeritus professor at the University of California, Los Angeles Anderson School of Management. He joined the school in 1976 from Harvard Business School. Richard Rumelt earned Bachelor's and Master's of Science degrees in Electrical Engineering from UC Berkeley. He worked as a systems design engineer at the Jet Propulsion Laboratory in 1963–65. He received his doctorate from the Harvard Business School in 1972 and joined the Harvard Business School faculty as an assistant professor. On leave from HBS, he helped found and teach at the Iran Center for Management Studies during 1972–74.
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Good Strategy/Bad Strategy & Key Strategy Tools 2 Books Collection Set
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