Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover
Free 48-Hour Delivery
On orders over £35
Fast UK Dispatch
Orders shipped within 24 hours
Easy 30-Day Returns
Hassle-free returns on eligible items
Secure Checkout
Safe & encrypted payment options
Description
Title in this Set:
Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover
Condition:BRAND NEW
Format:Hardcover
ISBN:9780241184837
THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.
IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.
‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
*****
Why do some products capture our attention while others flop?
What makes us engage with certain things out of sheer habit?
Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.
WHAT READERS ARE SAYING:
- ‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’
Title
Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover
Delivery
Content
