How Bad Do You Want It?: Mastering the Psychology of Mind Over Muscle by Matt Fitzgerald - Non Fiction - Paperback
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Title:
How Bad Do You Want It
Condition: BRAND NEW
Format: Paperback
Overview:
How Bad Do You Want It? revisits some of the most extraordinary moments from the history of endurance sports to explain how mental strength allows athletes to perform at a level far beyond what physical limits would suggest. By weaving gripping race narratives with the latest science from psychology and physiology, the book demonstrates that the mind can influence the body and that belief and preparation shape what’s possible. It offers concrete habits and tactics you can adopt: how to build resilient routines, how to reframe pain as data, and how to harness motivation, focus, and pacing to sustain effort over long distances or long days of exertion. The author profiles remarkable performances across running, cycling, triathlon, and adventure sports, turning test cases into practical guidance. Notably, the 2010 Boston Marathon story of Sammy Wanjiru—facing knee injuries, illness, and a lifestyle that challenged training yet finishing first—serves as a powerful illustration of the mind’s power when paired with preparation and strategy. If you’re a weekend runner, a competitive athlete, or someone seeking sharper focus under pressure, this book provides a roadmap to elevate performance through mindset.
What Makes This Book Stand Out:
This book stands out because it places mental training at the center of performance, not as an afterthought. It blends high-stakes storytelling with science-backed strategies, translating complex research into practical steps you can use in training and in daily life. Rather than a pure technique guide, it treats mental strength as a skill to be trained—with measurable benefits in focus, pain tolerance, decision-making, and consistency. The inclusion of legendary endurance feats creates an emotional arc that motivates change while the clear, actionable tactics—such as pre-race routines, cognitive cues, and pacing strategies—are designed for immediate implementation. The storytelling is paired with credibility, making it appealing to both sports enthusiasts and readers seeking genuine, evidence-based self-improvement.
Who This Book Is Perfect For:
This title is ideal for runners, cyclists, triathletes, and endurance athletes who want to push beyond plateaus. It also suits coaches, trainers, and students of sport psychology who seek a practical framework for mental training. If you’re preparing for a marathon, a century ride, or any long-form challenge, you’ll find a ready-made mental toolkit. It’s equally valuable for non-athletes who crave better focus, resilience, and goal attainment in high-pressure situations—exams, performances, or demanding projects. A thoughtful gift for sport lovers, motivation seekers, and readers who enjoy true stories of grit, it resonates with BookTok fans and casual nonfiction readers alike, offering both inspiration and actionable guidance.
Key Highlights:
- Grounds mental training in real endurance moments and science-backed strategies
- Provides practical habits you can apply during training and competition
- Includes compelling profiles of legendary performances, including Sammy Wanjiru’s 2010 Boston Marathon feat
- Frames mindset as a learnable, repeatable skill with tangible outcomes
- Accessible prose that makes complex ideas approachable
- Ideal for athletes, coaches, students, and motivation seekers
About the Author:
Author information not provided in this listing. The book is presented in a clear, evidence-based voice that translates psychological research into practical guidance for athletes and everyday readers seeking higher performance. The blend of narrative endurance feats with science-backed methods provides credibility and engagement, helping readers understand how mindset shapes physical limits and how to train it effectively. While details about the writer’s background aren’t available here, the work’s focus on measurable strategies and compelling stories offers a trustworthy entry point into sport psychology and performance culture.
Why You’ll Love This Book:
If you crave a book that both inspires and teaches, How Bad Do You Want It? delivers. It reframes pain as data and offers tangible habits that can improve training, competition, and daily focus. The stories of awe-inspiring performances fuel motivation, while the practical strategies give you a repeatable plan to build mental resilience. The paperback format makes it a portable companion for warm-ups, travel, or post-work sessions. Whether you’re chasing a personal best or simply want more grit and focus, this title helps you unlock your potential and carry that mindset into every challenge you tackle.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
