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Condition: BRAND NEW
Format: Paperback

Los Leones:
Founded in 1898, Athletic Club quickly grew to become the most successful team in Spain. This groundbreaking English language study of the team provides the historical, political, and social context of what makes the team so special, including:

Key moments from Athletic Club’s history such as their formation and success in the 20th century, the unique Basque derby, their most famous victories, and the history behind the beloved San Mamés stadium
An examination of the relationship between the Basque region and Spain, and the resulting international intrigue around Athletic Club’s self-imposed Basque-only transfer policy

Gamechangers and Rainmakers:
The symbiotic relationship between sport, television and the advertising industry has been key to this success – as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Rupert Murdoch and the founders of Adidas and Puma and their 30-year family feud. In the 1980s, sports marketing soared to new heights with the success of the LA Olympics, and the impact of Nike, Apple and Michael Jordan – followed by the disruption caused by the launch of the Premier League, the Champions League, the internet and pay-tv.

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Los Leones, Gamechangers and Rainmakers 2 Books Collection Set

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