Malcolm Gladwell 2 Books Set (Revenge of the Tipping Point & The Tipping Point)
by Malcolm Gladwell Publisher: Little, Brown and Company
£28.99
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VRT-24466
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ISBN:
9789123554591
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Condition: BRAND NEW
Format: Paperback
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
The Tipping Point: How Little Things Can Make a Big Difference
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Malcolm Gladwell 2 Books Set (Revenge of the Tipping Point & The Tipping Point)
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