Misbehaving: The Making of Behavioural Economics, Richard H. Thaler
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RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award
ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
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Misbehaving: The Making of Behavioural Economics, Richard H. Thaler
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