Predictably Irrational: The Hidden Forces That Shape Our Decisions - The Book Bundle

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Name: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Brand: Dan Ariely
SKU: SNG10598
Price: 99.99 GBP
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by Dan Ariely Publisher: Harper Collins Publishers

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£99.99

SKU SNG10598 ISBN 9780007256532 Author

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Absolutely thrilled I've found a book...

Absolutely thrilled I've found a book store that's cheaper than anywhere else and was delivered within the next 2 days of ordering.

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Condition: BRAND NEW
Format: Paperback

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

9780007256532