Seth Godin 3 Books Collection Set (Tribes We need you to lead us, This is Marketing, The Dip)
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Description:
Condition: BRAND NEW
Format: Paperback
Tribes:
Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.
This is Marketing:
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it.
The Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart fro
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Seth Godin 3 Books Collection Set (Tribes We need you to lead us, This is Marketing, The Dip)
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