Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.

Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.

This incredible book is packed with expert strategies and insights to help you navigate every stage of your entrepreneurial journey. Whether you're just starting out or already established, this book is an essential tool for achieving success. So, why wait? Dive in and get ready to transform your dreams into reality!