The CEO Speaks,The1-Page Marketing Plan,The Psychology of Management 3 Books Set
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Condition: BRAND NEW
Format: Paperback
Step into the mind of a modern leader with The CEO Speaks, a compelling guide that reveals the secrets of influential CEOs who elevate companies and transform cultures. From the hard truths passed on by departing leaders to the complexities of leading in times of crisis, each chapter unpacks the nuanced responsibilities and critical choices of the C-suite. Learn a thing or two about how to keep the balance—whether between authority and empathy, or between accountability and authenticity. Discover what separates good CEOs from truly exceptional ones.
Unlock the hidden forces that shape effective leadership, and organizational success in The Psychology of Management. This groundbreaking book delves into the fascinating intersection of psychology and management, offering both foundational theory and practical insights for today's leaders. Explore the core psychological principles that drive decision-making, motivation, and performance within organizations, while gaining a deeper understanding of organizational behavior and culture. From the psychology of teams to individual leadership styles, this book equips you with the tools to apply psychological concepts directly to management practice.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
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The CEO Speaks,The1-Page Marketing Plan,The Psychology of Management 3 Books Set
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