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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

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£99.99
SKU VRT-3644 ISBN 9781780590073 Author

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Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

9781780590073

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

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