Tim Wu Collection 2 Books Set (The Age of Extraction & The Attention Merchants)
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Description
Titles in the Set:
The Age of Extraction [Hardcover]
The Attention Merchants [Paperback]
Condition:BRAND NEW
Format:Mixedlot
ISBN: 9789124204150
The Age of Extraction [Hardcover]:
Our world is ruled by a handful of tech platforms. They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by tech and AI could enrich us, yet it could also marginalize entire industries, widen the wealth gap and foster a two-class nation. As technology evolves and our markets adapt, can society cultivate a better way? Is it possible to balance economic growth and egalitarianism, or are we too late?
The Attention Merchants :
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.
About the Author:
TIM WU is an author, policy advocate, and professor at Columbia University, best known for coining the term “net neutrality.” In 2006, Scientific American named him one of 50 leaders in science and technology; in 2007, 01238 magazine listed him as one of Harvard’s 100 most influential graduates; in 2013, National Law Journal included him in “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He formerly wrote for Slate, where he won the Lowell Thomas Gold medal for Travel Journalism, and is a contributing writer for The New Yorker.
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Tim Wu Collection 2 Books Set (The Age of Extraction & The Attention Merchants)
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