Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail...

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change....

Stronger Mind, Stronger Body, Stronger Life:

It’s time for a wake-up call. Masculinity is in crisis. Without a vision, purpose or role models to emulate, men are confused. Now, more than ever, the world needs warriors – men who know what their mission is in life, achieve it and fight for what matters. The warrior is strong in mind and body – and you can be too. The warrior is focused, determined and disciplined – and you can be too. The warrior lives a life few can dream of – and so can you. All you have to do is take the information in this book and use it