To Sell Is Human: The Surprising Truth About Persuasion by Daniel Pink - Non Fiction - Paperback
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Title:
To Sell Is Human: The Surprising Truth about Persuading, Convincing and Influencing Others by Daniel H. Pin
Condition: BRAND NEW
Format: Paperback
ISBN: 9781786891716
Overview:
To Sell Is Human is a sharp, practical exploration of persuasion in the modern age. Daniel Pink argues that we are all salespeople, whether we realise it or not, convincing others in daily life—from persuading a partner to adopt a new habit to presenting a project idea that earns a promotion. This is not a hype-filled sales manual; it’s a science-based guide that combines behavioral research with real-world stories to show how influence works when done ethically and effectively. Pink outlines six new ways to pitch an idea, three techniques for stepping into another person’s perspective, and five frames that can make your message clearer, more credible, and harder to ignore. The book presents ready-to-use templates, quick exercises, and a mindset for persuasive communication that fits the digital era—where attention is fragmented and trust is currency. Written in brisk, accessible prose, it’s a valuable toolkit for professionals, students, entrepreneurs, parents, and anyone seeking to communicate with clarity and impact.
What Makes This Book Stand Out:
What sets To Sell Is Human apart is its fusion of rigor and practicality. Pink redefines selling as a core life skill rather than a niche activity, helping readers recognise persuasive moments in everyday interactions. The book’s framework is concrete: six contemporary pitching patterns, three dimensions of attunement, and five frames that sharpen clarity and influence. It’s not about pressure; it’s about understanding, tailoring, and presenting ideas in ways that feel authentic. The writing balances wit with evidence, turning dense research into memorable guidance you can apply immediately—from crafting a persuasive email to negotiating with confidence. It also engages with current media landscapes, explaining how online profiles, social platforms, and workplaces reward transparent, useful communication. If you want to improve influence without sacrificing integrity, this is a practical, engaging manual that rewards experimentation and reflection.
Who This Book Is Perfect For:
This book is ideal for professionals seeking a smarter approach to persuasion in meetings and pitches, freelancers selling services, students interviewing for internships, and managers developing team communication. It also speaks to parents trying to motivate children, teachers guiding classroom discussions, and entrepreneurs refining product narratives. Whether you’re climbing the corporate ladder, growing a small business, or simply wanting to negotiate day-to-day interactions with more confidence, To Sell Is Human equips you with clear methods to be persuasive, ethical, and effective in a crowded information age.
Key Highlights:
- Reframes selling as a universal, everyday skill rather than a niche activity.
- Introduces six modern ways to pitch ideas that feel natural and credible.
- Offers three pathways to better understand other people’s perspectives (attunement).
- Explains five frames to clarify your message for maximum impact.
- Includes practical exercises and real-world examples you can apply immediately.
- Blends storytelling with research, making complex concepts approachable.
- A fresh, ethics-forward approach to influence in the digital era.
About the Author:
Daniel H. Pink is a bestselling author and thought leader known for exploring work, motivation, and decision-making. His books, including Drive, A Whole New Mind, and When, have influenced leaders, educators, and creatives worldwide. Pink’s writing blends accessible storytelling with evidence from psychology, economics, and neuroscience to explain how people think, decide, and persuade. With a focus on practical psychology for today’s workplaces, his work helps readers reframe traditional assumptions about work, communication, and persuasion. To Sell Is Human extends that mission, translating research into actionable tools that anyone can use to communicate more effectively in everyday life and in professional settings.
Why You’ll Love This Book:
If you’ve ever tried to persuade someone and felt you were talking to a brick wall, this book offers clarity, practicality, and a human touch. It delivers a persuasive philosophy that respects the reader’s intelligence while equipping them with repeatable techniques. You’ll finish with tangible strategies you can apply right away—whether you’re drafting a proposal, pitching to a client, or guiding a team. The book’s engaging voice and balanced approach make it a thoughtful gift for graduates starting careers, colleagues seeking better collaboration, or anyone looking to boost their influence with integrity.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
