Chip Heath

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Decisive: How to Make Better Decisions By Chip Heath
Chip Heath

Description In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our ...
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Made to Stick
Chip Heath

Description Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And ...
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Decisive: How to Make Better Decisions By Chip Heath

Made to Stick

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