Made to Stick
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Description:
Condition: BRAND NEW
Format: Paperback
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium
Title
Made to Stick
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